“Knowing yourself is the beginning of all wisdom” – Aristotle
Coined more than two millennia ago, Aristotle’s words on self-knowledge still ring true today, and this quote should be the guiding principle for the creation of your brand guide. The more you know yourself (i.e. the identity of your business), the more concise, clear, and attractive your brand guide will be.
Steps to create a high-quality brand guide:
- Take an existential deep-dive into the business identity and ask yourselves, “Who are we? What are we?”
- Next, approach the question, “How do we want to present ourselves to the world?”
- Contact New Eve Media for brand guide creation and solutions
What is a brand guide exactly?
A brand guide is an established collection of all logos, fonts, colors, and design details specific to the identity of your business, organization, school, etc.
Components of a Brand Guide:
- Logos: Include the logo, in all of its forms and iterations, along with any distinctions between logos used for web and print. Include sizing and padding instructions, if applicable.
- Typography: Include any fonts used within the logo, in addition to all other fonts in “supporting roles,” i.e. headers, titles, body text, etc.
- Colors: Include core colors of the brand that help consumers identify you quickly (usually the colors used in your logo); secondary colors to highlight and compliment the primary colors (limit 1-6 for recognition and consistency); neutral colors; color combination guidelines, and color proportions, if applicable.
- Design components: Include guidelines to help keep marketing and web development consistent on design items like buttons, shapes (i.e. if you prefer that all square items have rounded corners), shading behind photographs, etc.