Branding goes far beyond logo design. It should convey the most essential qualities of your business, and help to answer questions such as, “What does your brand stand for?” and “How is your brand perceived by the public?”
Brand / Style Guide
Mission and Vision Statements
Online reviews such as Google Reviews, Yelp, and Trust Pilot
Content is the essence of your online presence; it is the meat of any website. Your web content consists of text, i.e. what is written on the pages of your website, all forms of media such as pictures, video, animation, logos, etc., and anything else that your brand creates for the public.
Valuable content will grab the attention of your visitors, and will help draw traffic to your site by way of SEO. We want your audience to consume the best quality content.
Your company’s content can include:
Advertising can come in many forms, and we will work with you to assess how your current advertising is working, either to your advantage or disadvantage. Paid advertising can include:
Social Media Ads
Public Relations is a strategy that shouldn’t be seen as an exclusive opportunity for celebrities or big corporations that deal with publicity. PR is an excellent marketing strategy for companies of all sizes.
Putting some thought into PR efforts will help promote your company’s visibility, but an important feature to note is that PR does not include paid content. Think of it as culture and arts related exposure to get your brand out there.
Some examples are:
Podcast guest appearances
Expert source for journalists
Participation in local events