Landing Page Design

A landing page is one of the single most invaluable tools in your online marketing toolkit. It is distinct from your main website. If your website is a Costco warehouse full of many amazing details about every great product or service that you offer, then your landing page is the alluring display designed to specifically highlight a single product, service, or special offer.

A landing page is a single web page designed to accomplish one specific goal. Some examples:

  • Get people to sign up for your mailing list
  • Announce a new product or service
  • Generate leads

What should your landing page include?

There aren’t necessarily hard and fast rules for what each and every landing page should contain. The content of your landing page will vary depending on what your needs are. Some ideas:

Text
Short and sweet copy that quickly and effectively communicates the offer

Video
Often a video can be even more effective than text

Testimonials
If you already have happy customers, then ask them to write you a quick review and get their permission to put it on your landing page

Deadline
You often see landing pages with countdown times and big headlines such as, “Hurry this offer ends in 24 hours” or “50% off for the first 100 customers”. This can be an effective way to use scarcity to encourage them to make a decision, i.e. fear of missing out aka FOMO.

Forms
This is essential. If you’re trying to generate leads then include a form to capture their contact information. If you run an online store then you can create a simple order form for the product you’re trying to sell.

More info

Ads
Landing pages can be very effective, but they can also be a huge time commitment if not executed properly. In addition to good design, you will need a good advertising strategy to actually get visitors to your landing page. The best way to do this is with online ads. Facebook and LinkedIn ads can be good for this. Our team exclusively uses Google Pay Per Click ads, as we have gotten the best results with that.

Cost
The cost of creating a landing page can vary greatly. There are many software platforms that you can use which are dedicated to creating landing pages. Some of them work really well, and here is a list that you can use to compare pricing on some of the leading platforms.

You can also partner with us to execute the entire landing page process from concept to launch.

Summary

Contact us if you’re looking for help designing and marketing a landing page for your organization.