Motion Graphics & Animations
You have milliseconds to capture a viewer’s attention, and then comes the real battle to maintain it. Animation is a great tool to engage your audience.
Animation: Moving Digital Images
One common form of animation is motion graphics, i.e. text or objects in motion. Since human beings process information in different ways, motion graphics are frequently used to supplement audio and visuals. The inclusion of motion graphics in your video invites your viewers to process your message in multiple ways, which helps ensure that key concepts resonate.
When developing the vision for a motion graphics project, we take into consideration your organization’s style guide as well as the tone of your message. The things that are important when considering a static graphic also come into play in motion graphics: color, font, size, proportion, symbolism, etc. Motion graphics are meant to engage your audience, but never distracting from the heart of your message.