If you plan on using WordPress to power your website then be prepared to be bombarded with thousands of different themes to choose from. There are free options and premium options to choose from when deciding the theme that is best for you. A premium theme typically starts out anywhere between $50-$100, and comes with a variety of features not available with a free theme. Premium themes typically are updated more often than their free counterparts and usually have a better support system available for you if you encounter any problems. While they may not have as many features or support available as the premium options but there are thousands of great designs you can choose from. Free themes are great for someone who wants to keep things simple with his or her website; if you do not need a lot of plugins or extra features then there is no reason not to use a free theme. At New Eve, we prefer to use the Divi theme by Elegant Themes. We find that Divi offers all of the features listed above and so much more. Divi starts at around $90/year for a single website, $250 one time fee for unlimited websites.
One of the most important features of any theme you decide to use is the speed of page-loading. A website that loads pages quickly provides a much better experience for your customers than one that is bloated with plugins and add-on features. Typically when you are looking through themes there will be information on the page-loading speed in the description, but if you want to test it out yourself you can uptrends.com and test the demo version of the theme for free. The faster the page-loading speed of your website, the better it is for search engine optimization, or SEO for short. According to Google, page-loading speed is one of the signals used to rank websites with their algorithm. This means the faster the page-loading is the higher up your website will be when someone googles something pertaining to your business. You should try to keep the page-loading speed of your website under two seconds as most people tend to abandon websites that take any longer to load.
Another thing to consider when looking for the right theme is the responsiveness of the theme you are looking at. With mobile devices now accounting for over 50% of all internet searches it is important to make sure the theme you choose is compatible with on the go users. A good theme will load just as quickly and seamlessly as the desktop version of the website. You will want to try out the mobile version of the demo before making a decision on the theme you are going to use. Luckily most themes today are already ready for mobile use right from the get go, but it is still important to make sure you test it out as a poorly designed mobile site can greatly impact your business.
Now that we have covered functionality of your website it is time to start thinking about the layout of your theme. As stated before, there are thousands of different themes for you to choose from, but you will want to limit your searches to those that will appeal to your target market. If you are a blogger and post a lot of pictures then you may find a more visual theme best for you. If you will be selling products through your website then you will want to make sure that you have a theme that works well with the ecommerce provider you choose to use. A website designed for professional services may want to go with a more simplistic theme, you most likely will not be needing anything too flashy. We truly believe that Divi is one of the best WordPress themes out there, we use it for nearly all of our clients as it is simple to use and offers so many great features for a very reasonable price. There are so many options to choose from when using WordPress to power your website, whether it is Divi or another theme, the only limit is your imagination.