The Editing Process
In post-production, we condense weeks of planning, hours of interviews, and countless action shots into just a few minutes of video. This may seem like a herculean task, but for our team it is a creative, passionate pursuit. During video editing, every creative decision must answer the question, “How does this help tell the story?”
Our video editors thrive on the many intricate decisions that, when ultimately combined in the final cut, will bring your vision to life in a compelling way. We accomplish this with a wealth of technical skills, years of experience, and most importantly, a passion for the art of storytelling.
Example of our Color Correction work (click & drag)
- Editing: this stage is the most time-intensive, which involves screening every single minute of footage and determining which cuts will be most effective to convey the common themes and purpose at the heart of your organization; piecing these cuts together with appropriate b-roll footage; adding effects; inserting applicable logos for opening and closing segments; etc.
- Color Correction: this stage in post-production involves a technical process that fixes color issues to blend all of the cuts visually and make footage appear as natural and consistent as possible
- Sound Mixing: A crucial step for compelling storytelling, sound mixing involves syncing audio with the visuals, blending a variety of dialogue, sound effects, and background ambiance seamlessly, and selecting appropriate music for the video (we aim for evocative, not saccharine, and prefer the volume to be subtle, not distracting)