SEO & Online Ads

Overview

SEO and Online Ads are two separate topics but with the same shared goal: get people on your website.

SEO

SEO stands for Search Engine Optimization, and it is the ongoing process of technical and content improvements to your website. Search Engines aim to present the most relevant search results for each search. If your website has the right content and functions correctly, then you improve your chances of ranking higher on search results.

There are few guarantees when it comes to SEO, as the rules are ever evolving and the competition for relevancy can be fierce. But that doesn’t mean you should just throw in the towel. There are many best practices you can use to increase the likelihood of gaining new visitors from search engines like Google and Bing (wait, does anyone actually use Bing?).

Process

Our team divides SEO into two parts Technical SEO & Content SEO

Broadly speaking they encompass the following:

Technical

  • Site Architecture – ensuring the website is structured correctly for search engines to review and index the content.
  • Speed & Performance – ensuring the website loads quickly and it is easy for visitors to use.
  • Responsivenessensuring the site works properly across all devices, mobile, tablet, and desktop.

Content

  • Formatting – This means ensuring that the titles, headers, and paragraphs are all set and followed throughout all your pages.
  • Value –  Your content needs to provide value. Search engines are programmed to show the most valuable content per each user’s search terms. You cannot just stuff your article with a bunch of keywords and expect to increase visitors to your site. The more valuable information that you provide, the more likely you are to be featured higher up in search engine results.

If you’re looking for an example of SEO: this website, neweve.com, is full of articles (including this one you’re reading right now) which help improve our company’s SEO.

 

Online Ads

There are many ways to pay for advertising online. Our team primarily focuses on Search Ads with Google. These are the results that sometimes appear at the very top of your Google searches and say “Sponsored” or “Ad” next to the links. These are PPC (pay per click) ads. Essentially you set a budget for your ads, and you are only charged when they are actually clicked on. We can help get you set up on Google Ads, as well as manage your monthly campaigns.

Summary

SEO and Ads will both take time and strategy to be effective. Our team would be happy to discuss your online marketing strategy, and how we can help you achieve your goals. Contact us today.