Did you know that many SMS text messaging platforms boast a 98% open rate? It makes sense. We all have our phones within arm’s reach at almost every moment of every day.
Non-profits, ecommerce stores, content creators, and even restaurants are utilizing SMS to stay connected with their audiences.
Another perk of SMS marketing: it’s pretty darn cheap.
If you’re just getting started and you plan to send less than 1,000 texts per month then you can expect to pay around $0.04 (that’s four *cents*) per text. So if you send 100 texts in a month your messaging bill for that month will be $4.
If you have a larger list and plan to send a high volume of texts then you can definitely lower your cost-per-text rate. In some cases you are paying less than 1¢ per text.
Building Your List
So you might be wondering, “how do I collect phone numbers to start building my text message list?” Well first off, it’s very important that you do not start spamming anyone. You should only send messages to people who have explicitly communicated that they want to receive content from you.
You can start building this list with a simple signup form like the one on this page. One great way is to offer an incentive for signing up, such as a coupon or special promotion, “Join our SMS text mailing list and get a 20% discount on your first order.”