Mit out Sound
Did you know that up to 85% of videos on social-media are watched without sound?1 It’s not difficult to believe. We’ve all spent time endlessly scrolling through videos online, and sometimes it’s more convenient to just read along. Maybe you’re riding the subway for your morning commute and it’s too loud to hear (even with headphones), or maybe you’re in your cubicle and don’t want your desk neighbor to know you’re taking a quick break. Maybe you’re at home and just got your new baby to finally take a nap.
Whatever the reason is, people are watching your videos without sound. Some content creators might not mind that. Maybe sound isn’t important for their videos. But most of the time it is, and you should keep that in mind when creating and sharing your content.
En español, por favor
Spanish is the first language of over 400 million people worldwide, and more than 40 million speak Spanish as a first language in the United States alone.2 If you’re not adding Spanish subtitles to your videos then you’re ignoring a massive amount of people who could be interested in what you’re offering.
Whether you’re selling products/services online or creating entertainment content, the Spanish speaking community will connect better with your videos if you can help bridge the communication gap by using subtitles.