Web Stories is a brand new platform for producing web-based content. According to AMP, “Web Stories immerse your readers in fast-loading full-screen experiences. Easily create visual narratives, with engaging animations and tappable interactions.”
At this point, Web Stories are mobile-focused, so they provide one of the best channels for distributing content that is optimized for phones and tablets. At first glance they may look very similar to an Instagram or Snapchat Story, however Web Stories provide some huge advantages over any social-media platform:
They can be displayed in Google Search results
This is huge. Some of the largest news agencies are producing articles in this format, and you may have already noticed some of their Web Stories in your mobile searches.
They can be hosted/embedded on your website
Rather than keep your content on a social media platform, where your audience may be limited, you can host/embed your content on your own website. Web Stories also have analytics capabilities.
Web Stories can also be viewed in full screen on desktops
The Washington Post created this innovative Web Story which has been designed to work well both mobile and desktop browsers.