MARKETING CAMPAIGNS TO GROW YOUR BUSINESS
1. Establish Brand
- Ensure your message and story are well-defined
- Ensure logo and style guide are established
2. Strategy
- Define your goal
- Outline the step-by-step strategy to reach goal
- Set Timeline and Key Performance Indicators
3. Unleash Content
Owned Content
Website
Videos, images, and motion graphics
Blogs, e-books and whitepapers
Social media profiles and content
Earned Content
Circulated social-media posts
Positive customer testimonials
Media coverage through PR efforts
Guest blog posts on other websites
Paid Content
Promoted social-media posts
Google Ads
Retargeting ads
Sponsored posts on websites