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MARKETING CAMPAIGNS TO GROW YOUR BUSINESS

1. Establish Brand

  • Ensure your message and story are well-defined
  • Ensure logo and style guide are established

2. Strategy

  • Define your goal
  • Outline the step-by-step strategy to reach goal
  • Set Timeline and Key Performance Indicators

3. Unleash Content

Owned Content

Website

Videos, images, and motion graphics

Blogs, e-books and whitepapers

Social media profiles and content

Earned Content

Circulated social-media posts

Positive customer testimonials

Media coverage through PR efforts

Guest blog posts on other websites

Paid Content

Promoted social-media posts

Google Ads

Retargeting ads

Sponsored posts on websites

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